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The original item was published from 9/11/2014 9:14:41 AM to 9/26/2014 12:05:00 AM.

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Butte-Silver Bow

Posted on: September 11, 2014

[ARCHIVED] New group to market Butte using big-screen

In the midst of movie posters and ads, there’s been one common theme in the marketing of "The Orphan Girl" film – Butte. That’s a theme the movie’s organizers plan to continue after the premiere popcorn has gone stale.

In conjunction with the premiere of "The Orphan Girl" on Thursday, Headframe Spirits co-owner Courtney McKee announced the creation of a new non-profit, Butte Innovates. The group will focus on marketing the city through Modern Mavericks, short film spin-offs from the "Orphan Girl" project that focus on current business leaders in Butte.

“Collectively, we can tell you the story of where we came from,” McKee said. “What we don’t have, collectively, is the story of where we’re going.”

That’s the gap the Modern Mavericks project shoots to fill.

“Butte was a global leader in mining because of its ingenuity,” Butte-Silver Bow Chief Executive Matt Vincent said. “We have world leaders in whole new industries now.”

“This story dovetails and springboards in the next generation of Modern Mavericks,” film director Yarrow Kramer said. “The film is essentially a launchpad for this additional agenda.”

Read the full story in the Montana Standard
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